A DBA, or “Doing Business As,” is a legal registration that allows a business to operate under a different name than its legal name.

There are several situations in which a business might consider using a DBA, such as when they want to rebrand their business, when they want to operate multiple businesses under one legal entity, or when they want to create a more memorable or marketable business name.

Business Tip: Check with your Secretary of State to see how to set up a DBA in your state. For example, in Georgia:

A DBA (“doing business as”), also known as a trade name, allows a business to operate under a name other than its registered name. Used mostly for branding purposes, a DBA is not a business structure and will not provide liability protection. A DBA must be registered with the county in which the business is located.

To properly set up a DBA, you’ll need to research the requirements in your state or local jurisdiction, choose a unique business name that complies with those requirements, and file the necessary paperwork with the appropriate government agencies.

Additionally, it’s important to note that a DBA does not create a separate legal entity from the business owner or owners, so it does not offer the same liability protection as a limited liability company (LLC) or corporation.

How can we help you?

Therefore, it’s important to consider the legal implications of using a DBA and consult with a lawyer or other trusted advisor to determine whether it’s the best option for your business.

Contact The Business Depot today, and let us set your business on a rock solid foundation!